Distributed Database Essay Example | Topics and Well Written Essays - 3000 words

Distributed Database - Essay Example Best customers are those who subscribe to 7day, 52week, EZPay {automatic payment from credit card} subscriptions. 2. Existance in the marketplace and we have touched them. By building "complete" universe of households with extended demographics, and by attaching "touch" or contact histories to individuals, can determine what is working on what types of customers (and what isn't working). We need to build touch history over time. Value increase as more history is accumulated. 3. We build a loyalty model based on a subscriber's payment history. Loyalty can be defined as overall duration as subscriber, number of consecutive payments (with unbroken service), etc. We can then create a profile of a "loyal" subscriber and more effectively identify likely churners vs. likely loyal subscribers. This is a very important step in the data warehousing project, as the foundation of the data warehousing system is the data model. A good data model will allow the data warehousing system to grow easily, as well as allowing for good performance. In data warehousing project, the logical data model is built based on user requirements, and then it is translated into the physical data model. This project uses Dimensional modeling, which is the name of the logical design technique often used for data warehouses. It is different from entity-relationship modeling.Entity relationship modeling is a logical design technique that seeks to eliminate data redundancy while Dimensional modeling seeks to present data in a standard framework that is intuitive and allows for high-performance access. Every dimensional model is composed of one table with a multi part key, called the fact table, and a set of smaller tables called dimensional tables. Each dimension table has a single part primary key that corresponds exactly to one of the components of the multi part key in the fact table. This characteristic star like structure is often called a star join. A fact table, because it has a multi part key made up of two or more foreign keys always expresses a many-to-many relationship. The

Marketing professional practice 300 Essay Example | Topics and Well Written Essays - 1500 words

Marketing professional practice 300 - Essay Example Schools which lack funding or government support usually welcome these marketing efforts (Robert Wood Johnson Foundation 2008). In in-school marketing, a consistent and strong proposition regarding healthy eating can be integrated through informative contests; distribution of educational materials; correspondence with canteens or cafeterias; and feeding programs. While in-school marketing may not need any demand-specific strategy, in marginal sectors, there is an urgency to do so. It is presumed that low income families represent the marginal sectors of the community therefore nutritious food intake appear unreasonably expensive for them (Department of Human Services n.d.). A very important objective in this outreach is to eliminate such mindset. To achieve this, the organization can instead endorse a dietary scheme which involves nutritious but affordable food and beverages for regulated daily food consumption. An example of an exact promotional strategy is the FoodCent$ program sponsored by an Australian nonprofit (Department of Human Services n.d.). The entire program may be implemented for at least three years or more when necessary. There can be no doubt to the efficacy and conventionality of television advertising as a method of promoting a product, service, or image. It sends a message to a massive or target-specific audience within seconds. The same principle is true when promoting the cause of the charity. The television advertisement should contain the advocacy in the most creative but informative structure. With local or international child celebrities and hit characters, the organization could use television endorsers to promote it. Then, the ad should be slated during children-viewing periods, that is, within children programs. Media networks can supply the said information since they develop a programming schedule designed for different